Statement I: A famous actor endorsed a brand of health drink.
Statement II: Sales of that health drink brand increased threefold in the following month.

Which of the following is correct?

Question

Statement I: A famous actor endorsed a brand of health drink.
Statement II: Sales of that health drink brand increased threefold in the following month.

Which of the following is correct?

Accepted Answer

(C) Statement I is the cause and Statement II is the effect. Explanation: Celebrity endorsement (I) caused increased consumer confidence and hence higher sales (II). I is cause, II is effect.