Experiment Platform Architecture

30 minsA/B TestingExperimentation

30 mins

1 sections

A/B Testing, Experimentation

All System Design Topics

Contents

Overview

diagram

The architecture of a potential experiment platform is depicted in the diagram below. This content of the visual is from the book: "Trustworthy Online Controlled Experiments" (redrawn by me). The platform contains 4 high-level components.

Key Components

• Experiment definition, setup, and management via a UI. They are stored in the experiment system configuration.

• Experiment deployment to both the server and client-side (covers variant assignment and parameterization as well).

• Experiment instrumentation.

• Experiment analysis.

Overview

diagram

Key Components

• Experiment definition, setup, and management via a UI. They are stored in the experiment system configuration.

• Experiment deployment to both the server and client-side (covers variant assignment and parameterization as well).

• Experiment instrumentation.

• Experiment analysis.